Today the world is going through a considerable transformation. A transformation where everything is moving toward the digitalization and marketing for businesses is no different. Digital marketing became an essential marketing process, and SEO or search engine optimization is now the heart of digital marketing.
Considering the importance of SEO, it is now an essential factor for marketers to know about how SEO works and the stages of the SEO process.
Stages of the SEO process
In this article, we will provide all the essential information about the stages of the SEO process in brief. This information will give you an idea about the appropriate steps to follow for a successful SEO operation.
Website-Audit or Pre-launch factors
Before jumping on the stages of the SEO process, a website-audit is essential. You may create a website from level zero, or you may plan to make a tweak on an existing website, a proper website audit is significant.
While auditing a website, a team of experts will dig deep into your websites’ non-technical and technical areas to analyze the weakness and strengths and discover places of opportunity. The result of this audit will act as a blueprint to create a marketing strategy and timeline for the necessary tasks ahead.
Stage-1 (Technical SEO)
The main aim of stage one is to prepare a website for organic views by providing the search engines and the users an excellent user experience as the first impression.
Technical SEO fixes problems to create a base for organic growth by assuring that all the easily visible, can be crawled by search engines and labelled by the search engines. The SEO experts examine and analyze navigation, site architecture, mobile-friendliness, website speed, structured data, and other factors. This is to make sure that web crawlers and visitors can have a great experience in their first impression.
Potential Advantages: In the initial stage of technical SEO for the first few months, you may observe a halt in traffic, but for new websites, the traffic and ranking remain unchanged.
Stage-2 (On-page SEO)
Before, on-page SEO would only deal with placing the keywords. More keywords you insert on one page, the better ranking you would get. But today, factors of on-page SEO has changed and became a bit more complicated.
On-page SEO is when a website or content is optimized to have a better ranking in search engines. For example, Increasing the website speed, optimize the website for phone browsers, including keywords, etc.
Google search engine uses a function called Semantic search to provide results with high relevance and accuracy. Even though the fundamental principles of keyword research remains as it is, semantic search has changed the manner of the way marketers advance towards on-page optimization. Marketers now approach towards the user-intent of search instead of keywords.
Potential Advantages: Click trough rates, impression and page visibility in search engines will improve three to six months, and frequency of indexing pages will increase as well.
Stage-3 (Off-page SEO)
Optimizing your website or content through the external process like brand mentions, or social media presence or having backlinks, for your website appears in the top of search engines.
A backlink is when other website or webpage links to your content or website. Backlinks are the most influential type of Off-page SEO. Off-page SEO aims to build a sustainable backlink arrangement of trustworthy referral links from other websites with high credibility.
The efficient ways to get external link is by posting content on the topic which other bloggers links to in their pages.
To create a good backlink structure, you need to create such contents that other bloggers can refer to. Blogging and establishing how-to videos are useful contents that other bloggers can use, and you can get more backlinks on your page.
Potential Advantages: Search engines take a while to notice your pages. You can promote your brand by popularizing your site all over the web by getting a smart backlink structure. The quality and quantity of potential visitors will show its growth when good contents are there as early as possible.
Stage-4 (Analyze and Improve)
Follow the data collection of the search engine and whenever you get a chance, make a change for improvement. For instance, When your keyword starts to get the exposure, you can then shift your focus on leading these terms to rank better. You can post more content using these keywords or create external and internal links with the same keyword or LSI keyword to work as an anchor text.
Potential Advantage: You can learn to use analytical tools to prepare a post-optimized report to monitor your progress for further improvement.
Having an adaptable strategy and data-driven recommendations guide to more potential visitors over time. The key is never to let your plan become satisfied.
Observation
After all, the process and stages observation is the critical factor for further improvement. Even with a high-quality strategy in position, it can still take a while of hard work and dedication to get credibility with search engines and have organic growth. Success will come if you can see the SEO as a long term investment by understanding the bigger picture.
When it comes to SEO seeing the bigger picture is essential. To get your pages indexed by search engines and make your business visible may take time but provides a fruitful result. If you are a player in the game of digital market, then patience is the most necessary virtue.
Final Words
These four stages of SEO process can guide you to great success. Still, proper observation and strong analyzation provide more opportunity for improvement and ranking goes up with that as well.
Since digital marketing became a key marketing strategy, it is an advantage for any professional who is interested in this stream to know about SEO. And learning about the stages of SEO process makes the journey more comfortable.
I hope these guidelines come useful for you, and if you have a site on which you are going to use this guideline. We wish you the best of luck.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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