Simple Guide for Using Hashtags on Social Media

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Building a presence for your business on social media should be one of your top concerns. Over 3 billion people worldwide use popular social media platforms like Instagram on a regular basis. The key to developing a strong following on social media is posting new content on a daily basis.

If you want to brand these posts and make them easy to find for your followers, utilizing the power of hashtags is a good idea. Are you trying to effectively use hashtags in your social media strategy? If so, here are some great tips.

Research trending topics related to your industry

Before you start using hashtags, you need to understand how powerful trending topics can be on platforms like Twitter and Instagram. If a particular topic is trending, it means that lots of people are talking and posting about it. The more you know about the daily trends on the social media platforms you use, the easier it will be to create hashtags that actually get attention.

For instance, if you are a photographer looking to widen your reach on social media, be sure to check some photography hashtags to find out how they are being used and how popular they are. With this information, you can figure out the best way to implement trending hashtags and topics into your social media posts. By taking the time to do your homework, you can generate posts that actually get shared by your followers.

Be Mindful of How Many Hashtags You’re Using

If you are relatively new to the world of hashtags, then you are bound to make mistakes. Instead of allowing these mistakes to get in the way of progress, you need to learn from them. One of the most common mistakes business owners make with hashtags is usually too many of them in their posts. Having too many hashtags on your post can make it hard for the algorithm on the social media platform you are using to catalog them.

Ideally, you want to avoid using over five or six hashtags per post if you are using Instagram. If you are on Twitter, then you need to avoid using over two hashtags per post. By sticking to these hashtag rules, you can achieve the results you are after with your social media marketing efforts.

Poll Your Audience for Hashtag Suggestions

Are you having a hard time hitting the mark on which hashtags to use in your social media marketing campaigns? If so, you need to reach out to your audience to get a few suggestions. Creating a post where your followers can provide suggestions for hashtags is a good idea. Not only is this a great way to increase user engagement, it can also provide you with the information you need to optimize your hashtag strategy.

Put these tips to use

As you can see, utilizing the power of hashtags is not easy. By using the tips in this article, you can successfully implement hashtags into your social media marketing campaign. 

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