Non-profit fundraising is a long-standing activity, but the way organizations develop has evolved. There are now a number of new ways to increase public interest in fundraising for nonprofits, many of which are overlooked, including the powerful donate button for online crowd funding events.
“Money is not offered … you have to ask for it.” And during this hard time of the COVID-19 crisis, you have to show people you would appreciate some help. According to donate-button.com, fundraising can be an exhaustive process, but it is essential for growing your non-profit organization. This post includes a basic guide to fundraising, as well as a comprehensive list of resources and effective information to help you get the resources you need.
Before You Begin
Different donors ask for different information on applications. In this list, you can see basic information that you must have available so that donors know your organization.
- The identity of your non-profit organization: You must present yourself as a firm and responsible organization with competence to achieve its objectives.
- Explain clearly and in detail the problem you want to solve, as well as a plan for how you will achieve your goals and objectives to drive donors to your donate button.
- Budget: What are your financial needs, what will be the impact and who will benefit your organization? Have a complete budget of what you already have and what is needed.
- Monitoring and Evaluation: How will you measure and report the achievement of your goals?
Prepare Your Team
- Discuss fundraising plans with members of your organization as everyone should be involved. If possible, assign a responsible person.
- Prepare by using online resources as well as specific workshops to support the fundraising offered in your community using the donate button.
- Update your strategic planning.
Keys To Raise Funds Through Online Campaigns
When you wonder what’s the reason your organization’s website is barely raising funds with the donate button you are using, you probably think that you should spend some money on advertising or that you should give your social media a boost. Or maybe you should optimize it for search engines.
However, have you stopped to think that perhaps the problem is on the website itself or in the CTA, which is the main powerhouse to push people to get through the donate button? You may be able to attract visitors, but these do not end up being donations.
To raise funds effectively, just having a website is not enough. This must be optimized for this purpose. Below, we give you ten keys that will help you raise fund through your non-profit organization’s website:
1. Good Content
It must be relevant for both the organization and the user who visits it. Being relevant to the organization means that what is published has to play a clear role in achieving the objectives, while for the user, this content must offer what they are looking for.
2. Varied Information
In addition to facilitating you to find what you are looking for quickly, you have to give the user reasons to come back again and hit through the donate button. This requires that the site is not static, but is enriched with new content on a regular basis. In this way, you can be offered to register to receive timely updates from your organization.
3. Main Page
As a gateway to the website, you should prompt yourself to dive into the pages behind it. It is not the place to go into details about the organization (what it is, what its history is, its activities …). It is more important to draw the visitor’s attention to the cause and how you can get involved them with the donate button.
4. Count The Achievements Of The Organization
Potential donors have the right to know what the organization is doing with their contributions and increasingly hope to find this information available. If the organization does not have the capacity to assess its impact or be accountable for its results, a good way to do this is to tell good stories that illustrate the effect of your work.
5. Well-directed Message
Remember that people do not donate to an organization but to a cause. The end is more important than the means. Do not ask them to donate for your organization to do this or that, tell them to do something good by donating. They are the protagonists. Your organization is the channel through which they can do things according to their values.
6. Proper Use Of Images
These are not only to serve as decoration. They must have significance to support the text and make it easier for the user to find what they are looking for. And everything possible should be done so that they have emotional resonance, an important feature to catch the user’s attention and drive them to the donate button.
7. Accessible Information
Internet users are extremely impatient. If they don’t quickly find what they are looking for, they leave the site in less than a minute. To do this, the information must be presented in a well-structured way, with a simple and easy-to-use design.
8. Adapted Website
Please note that a significant number of users will give up trying to donate if it is not easy for them. If we take into account that more and more people visit websites from mobile devices, having an adapted website is essential to raise funds effectively.
9. Promote Collaboration
The user must be given access to the page from which they can collaborate with your organization. If you want to promote donation or affiliation on your website, we must offer a prominent place to it. The most common way to show the way to the donation page is to place a donate button on the main navigation menu.
10. Facilitate Donation
One of the biggest obstacles to online donation is usually the absence of a truly automated process, which facilitates data entry, through forms, and online payment, by card. Therefore, as far as possible, the donation process should be easy, fast and automatic.
If you do not take these aspects into account when optimizing your non-profit organization’s website to raise funds, it is likely that the people who visit it will continue to leave without making any donation by your donate button.
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