If you are working full time and managing a blog on the side, you need to find some free techniques to market it. You do not even need to spend a dime to market your blog. Here are the best ways that you can get your blog in the public domain without spending money:
Share on Social Media
Publishing content is not enough; you need to promote it as well. Part of your job as a blogger is connecting with other bloggers in your field and you can do this through social media. If you do this properly, you will increase your Twitter and Facebook followers.
When you connect with the right people, their followers will find your content interesting. Leveraging social media is the best way to increase your blog traffic within a short period. If people see snippets of your blog posts, they will want to visit your blog for an in-depth look.
Write Quality Content
You need to write something that people will relate to enough to comment on it, share, and come back for more. Search engines also love high quality content, which means that your blog will rank higher when users search for specific keywords related to your post. High quality content needs to be descriptive, original, shareable, and unique. When writing quality content, make sure to keep SEO in mind. A great option would be to use a SEO Marketing firm to help you out.
Moreover, you need to let users see who the author of a post is instead of writing admin at the bottom. People are more likely to respond to an author with a real name. If you cannot produce good content, you should consider outsourcing your posts because poor quality content will not get you anywhere.
Write Frequently
As soon as you figure out how to write great content, you should start doing it frequently. Having a publishing schedule gives users the motivation to come back to your blog in search of more. Moreover, search engines such as Google will come back to your site to learn more about it and get fresh content.
Search engines like to show users information that is up-to-date in their results pages. This means that updating your blog frequently will give you a higher ranking, which will translate to more traffic. Make sure that you come up with a realistic publishing schedule that you can follow instead of promising posts that you cannot deliver.
Write Catchy Titles
You need to choose titles that users, as well as search engines, can comprehend. If a title is user-friendly, that does not automatically mean that it is also search engine friendly. For maximum exposure, you need to choose a title that is both people and search engine friendly. The title that you select also matters when it comes to SEO optimization
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