Before you roll out an Instagram marketing strategy, you should first create an eye-catching Instagram profile and optimise yourbio. For an effective marketing strategy, you should align your marketing plan with your business objectives.
However, to get started with Instagram marketing it is important to switch to a business profile. In this case, you can leverage free Instagram marketing tools to hone your Instagram marketing strategy.
To encourage people to buy your products, you can share discounts with your followers and encourage them to buy. According to Instagram, at least 60% of research on the platform is to discover new products. As a? consequence, many brands leverage? Instagram features to roll out a marketing strategy from an informed point of view.
In this article, we highlight some of the best Instagram marketing strategies that you can apply to your enterprise.
#1. UseVideo Ads
Instagram offers two common video formats for marketers. A combination of videos and images referred to as carousels and single video ads that create 60 seconds ads.
Another popular feature is Instagram stories. The feature lets users combine images and videos to create visually appealing video ads. Even though photo ads are widely used by marketers, video ads are more effective for marketing.
#2.Run Contests
Contests are ideal in fueling engagement for? Instagram accounts. Offering free products to followers boosts engagement and brand awareness. To run a successful contest, you should set up a competition, collaborate with the right brand, and monitor the contest to ensure it runs smoothly.
Additionally, you should track the contest and share the results of the giveaway exercise on other social media platforms.
#3. Take Advantage Of Instagram Stories
The Instagram stories feature blends both videos and images that disappear after 24hrs. This has a positive impact on your Instagram engagement making it easy for people to trust your brand. Another key feature that has transformed Instagram marketing is Instagram reels.
Even though Instagram reels were introduced recently, it has gained popularity among marketers especially by allowing users to upload 15 seconds video clips.
#4. Collaborate With Influencers
Influencer marketing has the potential to unlock tons of opportunities for your brand. Typically, influencers command a huge following that you can leverage to get conversions. All you need is to identify the right influencers to get more returns for your investment.
Once influencers showcase your products and services in front of your audience, you stand a chance to generate more sales and boost your growth potential.
If you have no idea about how to get the right influencer for your brand, you can either research manually or leverage influencer search tools to identify a credible influencer.
#5. Use The Right Hashtags
If you use the right hashtags, you increase the chances of more people seeing your posts. Therefore it is important to research relevant hashtags that you can use to improve the visibility of your posts in a competitive market environment.
A good hashtag should be easy to memorise, short, and specific to your brand. Alternatively, you can identify hashtags used by your competitors and blend them with other Instagram marketing strategies.
#6. Use A Content Calendar
Creating a content calendar is crucial for a successful marketing strategy. Aside from helping you keep track of posts you have created, a content calendar can help you plan on how to automate your posts based on the time your audience is active online.
However, you can decide on when an image, hashtag, or video should go live on your Instagram profile. This can also be helpful especially if you plan to repost older content. When you run a content calendar, you get a clear picture of what your target audience expects, making it easier to understand the type of content that suits the needs of your customers.
#7. Optimise Your Bio
Your Instagram bio gives viewers the first impression about your brand. This is why your bio should not only be captivating but also engaging and informative. You can also include a trackable URL, to which you want to drive traffic, a link to your product page or website.
Typically, your bio should feature the type of content you intend to post, a brief description of your brand, and hashtags specific to your brand. While most people underestimate the importance of an Instagram bio, it is one of the most important marketing strategies that you can use to promote your brand.
#8. Use Paid Ads
Paid ads can help you generate more leads, conversions, likes, and more followers. Facebook Ads manager under which? Instagram ads can be created comes with an array of targeting options based on interests, interactions, buying behaviour, and many more.
The Instagram ad feature also gives users a wide range of options like video ads, collection ads, images, and many more.
#9. Be Creative
You can get impressive results with your marketing strategy if you leverage creativity. With tons of brands jostling for space in a competitive market environment, you should be creative to stand out among other brands.
Once you attract more followers, you stand a chance to generate more sales for your business. There’s no perfect way you can impress your target market but with creativity, you can easily appeal to the target audience and generate more sales.
Another ideal tactic that you can use to create an impression is by sharing humorous content. Whether it’s a funny caption or a meme, people always embrace funny content as a break from traditional sales messages. You can blend this with other creative content to attract more customers.
You don’t have to be a comedian to sound funny. All you need is to blend humour with product-based posts. In other words, some clever content can go a long way in creating humour.
#10 User Generated Content
From a marketing perspective, photos and videos shared by customers provide value for your marketing strategy. You should therefore prioritise user-generated content to win the trust of your target audience. The more customer stories your audience can see on your platform the more they trust your brand.
To feature user-generated content as your key Instagram marketing strategy, you have to use the right curation tool to roll out effective user Generated content for your brand.
#11. Use Instagram Specific Landing Pages
Instagram makes it easy for brands to direct traffic to your website from a single bio link. The main benefit of this is that it not only offers a seamless shopping experience for customers but also helps you understand how your Instagram followers convert.
The good news is that most Instagram landing pages are scrollable with easy-to-click buttons which is ideal for boosting conversions.
Conclusion
With dozens of brands using social media to generate sales, you may find it challenging to generate conversions from your marketing campaigns. As such, trying out the Instagram marketing strategies outlined in this article is ideal in revamping your online marketing effort.
The bottom line is that you should first identify the type of content that resonates with your target audience. This will not only make it easy to target the right audience but also improve the chances of getting conversions from your posts.
We, therefore, encourage you to roll out a consistent content strategy to get people glued to your marketing content and improve chances of standing out above your immediate competitors. As a result, you are likely to appeal to the target market and generate more sales from your marketing strategy.
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