Why has Dubai Become the Beverly Hills of the Middle East?

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Plastic surgery was said to be the forte of Beverly Hills, but now, times have changed. And the crown has been given to a new city, at least in the Middle Eastern Region. With the ongoing innovation in the world of aesthetics and easy availability of state-of-the-art clinics, Dubai has transformed into the Beverley Hills of the Middle East. 

From getting a simple rhinoplasty in Dubai to a full cosmetic makeover, you’ll find everything in the city of gold. The demand for cosmetic procedures in the emirates has been skyrocketing over the past couple of years. And cosmetic surgery has been topping the list in the medical tourism category as per a recent DHA (Dubai Health Authority) report. Another feather in Dubai’s cap is that it has the highest number of aestheticians in the region, i.e., 50 surgeons for every million people.

One more reason behind the rising popularity of Dubai as a plastic surgery hub is the affordable price tag. You can get a filler here with Dh 150-250 and complete body sculpting in Dh40,000, which is quite affordable compared to other countries. As per a report, the global market for aesthetics will be $21.97 billion by 2023, showing annual growth of 7.8%. 

Reasons Why People Prefer Dubai for Cosmetic Treatments

Dubai’s home to some of the world’s top-notch plastic surgeons, and because of this, medical tourism is booming. The city has turned into a multi-million-dirham industry in the UAE for aesthetic procedures. Apart from the availability of top-of-the-line specialists, it’s the state-of-the-art medical facilities they provide to the patients that has contributed to the popularity of cosmetic procedures in this region.

As a result, the emirate has the highest influx of medical tourists from the Middle East, Asia and the rest of the world. 

The Trend of Ageing Gracefully Increases the Demand for Aesthetics

Ageing is one of those natural procedures that everyone has to go through sooner or later. With time, we all age, but these signs are more visible in some people than others. Many people, specifically women, choose aesthetics to hide their signs of ageing. 

With popular techniques such as fillers and Botox, one can visibly reduce the signs of ageing and go back to their youthful days. The desire to look and feel their best is one of the major driving forces that make most people undergo cosmetic procedures. 

According to those who have undergone these procedures, ageing is indeed a natural process, but ageing gracefully is a choice that they have made. They believe that fillers are also part of their everyday healthcare routine, just like we all use creams and other beauty routines.  

However, wrinkles and fine lines aren’t the only signs of ageing that can affect a person’s outlook. Sometimes, the body loses its natural firmness and parts of the body like the breasts become saggy. As a result, the complete physical appearance of that person changes. Therefore, many women go for breast lifting when they start feeling that their body is losing its natural tightness and their breasts are becoming saggy. 

Most Common Cosmetic Procedures That People Get in Dubai:

Here’s a list of some of the most common plastic procedures that people get in Dubai.

  • Full body contouring:

This usually includes a tummy tuck, breast lifts, butt lifts etc.

  • Fillers and Botox.
  • Facelifts/ Facial reshaping.
  • Liposuction.
  • Rhinoplasty.
  • Blepharoplasty.
  • Cosmetic implants: 

They include breast implants, butt implants, chin & cheek implants, dimpleplasty etc.

Many people from the Gulf region as well as other parts of the world visit Dubai to get themselves back in shape. The majority of the people opting for these treatments are not satisfied with their current looks. Therefore, with the help of these procedures, they want to get back to the way they used to look. This perspective was further cleared after asking several patients who were undergoing plastic surgery.

Nowadays, people are more open to cosmetic procedures and don’t shy out to talk about their needs, unlike before. Therefore, if they don’t like certain features of their appearance, they tend to change them with the help of these procedures.

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