YouTube is the second most visited resource in the world after Google. The site has long ceased to be a repository of memes and funny videos about cats. Both ads and YouTube’s own content provide concrete business benefits.
In this article, we share the latest statistics and interesting data on YouTube. Take a closer look at these numbers to adjust your brand promotion strategy or decide how to get more subscribers on YouTube in 2021.
YouTube demographics
There are now 2 billion monthly audiences on the platform. Over the past year, the figure has grown by 5%. In the US, YouTube’s audience aged 18-49 is larger than all cable TV. YouTube is number 2 after Netflix among users aged 18-34 who watch videos on TV screens. 81% of users aged 15-25 are using YouTube (US data). The site is ideal to reach teens and young people.
YouTube is popular among different age groups: 71% of users aged 26-35 use it, 67% – 36-45 years old, 66% – 46-55 years old, 58% – 56 years and older. The resource supports 80 languages ??and is present in 100+ countries – ideal for global brands and online businesses. 15.2% of all YouTube traffic comes from the US – the largest segment by country. If you are entering the US market, YouTube is the # 1 tool for you.
YouTube usage statistics
In 2019, the popularity of YouTube watching on TV grew by 39%. Despite the rise in TV views, 70% of YouTube’s traffic still comes from mobile devices. More than 1 billion hours of content is viewed on YouTube every day. Video hosting audience is one of the most involved. 30,000+ video content is uploaded to YouTube every hour. Over the past 5 years, this is an increase of 40%. The average user spends almost 12 minutes on YouTube, viewing 6.7 pages. According to YouTube statistics, music videos and videos are gaining the most views. What is the Despacito video with its record of 6.6 billion views? Top 3 YouTube video formats include: Reviews, How To Videos and vlogs.
YouTube influencer Metrics
The most popular channel for today is T-Series. He has 120+ million subscribers. In second place is the blogger from the gaming industry – PewDiePie. He has 110+ million subscribers.
Ryan Kaji, 8, is in the first place in terms of making money from advertising on YouTube as a blogger. In 2018, he made $ 26 million from his videos of unboxing baby products. In second place in terms of earnings is the comedy group Dude Perfect – $20 million, in third – the blog of a 5-year-old girl “Like Nastya” with an income of $18 million.
Previously, the first earner was PewDiePie. Now he has dropped to 7th line with earnings of $13 million. In the beauty industry, 60% of content falls on influencers, only 40% of content is created by brands themselves.
YouTube Marketing Statistics
Despite YouTube’s popularity, only 24% of marketers are developing an on-site promotion strategy (according to Sprout Social polls). At the same time, brands are more and more integrated into the content of influencers. Over the past year, the number of users who subscribe and follow exactly the content creators and opinion leaders has grown by 70%.
Videos in the style of which product / product / service to choose are most often viewed diagonally – at a speed of x2. According to polls, YouTube is the second most popular social network for influencer marketing. This was the vote of 70% of the marketers surveyed in the MediaKix poll. YouTube videos are also the third most popular posting format by influencers after Instagram Post and Instagram Stories. 90% of shoppers study product and brand information on YouTube. According to various surveys, the relevance and relevance of content is 1.6 times more important for users than the quality of the video itself.
YouTube Ads Statistics
48% of marketers budget for YouTube advertising costs. Skippable pre-roll video is the most popular format among advertisers. 78.8% of marketers believe YouTube is the # 1 video marketing platform. 62% of marketers plan to increase their YouTube ad budget in 2021. In the US alone, advertisers spent $4.96 billion on YouTube in 2019. 70% of short ads significantly increase brand awareness among the target audience. 90% of YouTube ads showcase a brand or a relationship with it in one way or another. The Google Preferred format is considered one of the most popular – it increases purchase intent from users by 53%.
YouTube statistics for B2B marketing
Video is one of the top 5 content formats used in B2B. 71% of marketers use video. 53% of B2B marketers use YouTube for organic content marketing. 11% of B2B marketers use YouTube to promote paid content. Webinars remain one of the most popular and effective formats for attracting and converting leads to B2B. 64% of B2B marketers have increased the volume of videos like webinars, live broadcasts in 2019-2020.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
Speak Your Mind